Why should I not use the USB media player feature of my TV or my Smart TV?
Blue Signage automates the process of playback. It can turn the TV on and off, change the channel to the proper HDMI input and make sure everything goes smoothly without glitches. And, of course, you can continuously update the content over the Internet without using USB sticks or DVD discs.
Also, Blue Signage provides a scheduling feature. You can setup your monitors to show different things on different hours, or even power off your monitor to save power.